November 2011
Meeting of the expert group of the project “Harmonization of Tourism Development in Rural Areas of the Carpathian Region”
The meeting of the Expert group of the project “Harmonization of Tourism Development in Rural Areas of the Carpathian Region” was taken place on the 16 November, 2011 in Ivano-Frankivsk, which is realized by the Association of Economic Development of Ivano-Frankivsk in the partnership with the Main Department for Tourism, European Integration, External Relations and Investments of Ivano-Frankivsk Regional State Administration of Ukraine and Development Centre for Small and Medium Sized Enterprises Maramures (Romania) with the support of the Hungary-Slovakia-Romania-Ukraine ENPI Cross-border Cooperation Programme 2007-2013.
At the meeting Mariya Kovaliv - vice-chairman of the Board of the Association of Economic Development of Ivano-Frankivsk introduced the results of the analytical research of learning the state and the trends of tourism development in the rural communities of the Region; the results of the public opinion survey of tourism development in the rural areas of the Region (to survey the owners of guesthouses and tourists about the condition and quality of tourist services in rural areas of Ivano-Frankivsk Region and the ways of improving them); the results of the marketing audit of tourism services in the rural area of the Region and introduced the concept of the Carpathian Rural Development Strategy. Viktor Kuzmyn - Associate Professor of Economics of enterprises of the Ivano-Frankivsk National Technical University, introduced the main tasks of the Carpathian Rural Development Strategy and importance for its realization. Nataliya Gasyuk - Deputy head of the Main Department for Tourism, European Integration, External Relations and Investments of Ivano-Frankivsk Regional State Administration introduced their proposals for the addition of a priority direction of "Sustainable Tourism Development" with new tourist products and areas of development. Ihor Yakivchuk - Main State Inspector of environmental protection in Ivano-Frankivsk Region proposed to consider Carpathian Rural Development Strategy to preserve some aspects of environmental protection and ecological development areas.Pavlo Horishevskiy – Chairman of the Ivano-Frankivsk Regional Organisation of Union for Green Rural Tourism Development Promotion in Ukraine introduced by the considering a pilot tourism product " Colorful Rural Carpathia " to offer a comprehensive approach for shaping the tourism product and to take account the cultural component. Vitaliy Semkiv - Head of the Main Department for Tourism, European Integration, External Relations and Investments of Ivano-Frankivsk Regional State Administration noted the importance of the realization of the project for development of the tourist industry.
About the project
The project “Harmonization of Tourism Development in Rural Areas of the Carpathian Region” is realized by the Association of Economic Development of Ivano-Frankivsk in the partnership with the Main Department for Tourism, European Integration, External Relations and Investments of Ivano-Frankivsk Regional State Administration of Ukraine and Development Centre for Small and Medium Sized Enterprises Maramures (Romania) in the framework of the the Hungary-Slovakia-Romania-Ukraine ENPI Cross-border Cooperation Programme 2007-2013.
Goal of the project: support to socio-economic development of rural communities of Carpathian Euroregion based on implementation of effective and efficient local policies and proactive tourism industry development and promotion mechanisms within border regions of Romania and Ukraine.
Locations of the Action: Ukraine: Ivano-Frankivska oblast; Romania: Maramures judet.
Project target groups: Regions’ rural communities; rural tourist services providers; tourist information centers; entrepreneurs and industry employees; government and local self-government institutions; relevant civil society institutions; potential tourists.
Main project activities:
1. Introduction of a joint tourism policy in accordance with EU practices through the development of the Carpathian Rural Development Strategy and an effective cross-border tourism services marketing system;
2. Facilitating the preservation of natural and cultural environment of the Carpathian Euroregion through the establishment of a joint tourism destination “Colorful Rural Carpathia“;
3. Improvement of the Rural Carpathia’s competitiveness in Europe through the implementation of the Carpathian Tour Pass;
4. Improvement of the skills and knowledge level of tourism industry professionals through the organization of the Summer school;
5. Building joint information and marketing space and a more positive image of the Carpathian Euroregion in the regional and international markets.
